Helping brands drive revenue growth by uncovering

Hidden
Consumer
Truths

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What We Do

There’s a lot of information out there. It’s easy to get. But how do you obtain true insights, understand how they fit together, and then use them effectively to make smart decisions that drive revenue? Our team of consumer investigators uncover impressions and emotions that might otherwise easily slip by unnoticed, resulting in lost opportunities. We help you understand what these consumer truths mean for your business and how best to apply them in order to help you grow.

We help brands tackle hurdles in four main categories:

Brand

Brand

Stay ahead of the competition and grow share with a constant influx of energy and intelligence

Consumer

Consumer

Elevate customers’ experiences and boost sales by making sure your actions reflect what they want

Innovation

Innovation

Get the best ideas straight from the source: your consumers

Communication

Communication

Translate core consumer truths into powerful messages that drive purchase behavior

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How We Do It

Our consumer experts employ cognitive psychology and the latest qualitative research methods to uncover hidden consumer truths— information that is often left unexposed as brands don’t have an easy way to seek, extract, and distill it.

This knowledge powers bold, transformational action and revenue growth for our clients.

Perfected over the course of 13 years and hundreds of thousands of engagements, our approach is proven to align brands’ vision for the future with that of their most important stakeholders: their consumers.

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Client Stories

Knowledgebase

What our clients say

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA

Conquer your BRAND HURDLES.

(303) 333-7880