Black Friday bullshit: Benefits of satirical marketing

Latest from the knowledgebase

Never miss a story. Subscribe to our monthly email digest

Blog Posts

view all Blog

White Papers

Today’s Hybrid Research: It Might Not Mean What You Think It Means

Learn more about the variety of hybrid approaches available and how this type of study can help you gain …

Read Now

Using Modern Market Research to Fuel Successful Innovation

Discover how to use new market research tactics to create new products and solutions your customers want.

Read Now
view all White Papers

Research Reports

Brand Wars: Fast-Casual Dining vs. On-Demand Delivery

In the quest to capture greater share of wallet (and stomach) from today’s hungry consumers, see how quick-service dining …

Read Now

Brand Wars: Airbnb vs. Hotels

Find out who is primed for lodging domination, Hotels or Airbnb, in our latest qualitative report.

Read Now
view all Research Reports

Webinars

Chart Your Course: Navigating the Research Sea with an ROI Compass

Find out best practices for navigating the research sea by using focused objectives and business ROI as a compass …

Watch Now

Best Practices for Quick-Turn Qualitative

Discover how quick-turn qualitative approaches can help you gain the insights needed to answer everyday business questions without compromising …

Watch Now
view all Webinars

Infographics

The Rise of Fast-Casual Restaurants for Moms

For busy families, fast-casual restaurants have transitioned from treat to routine. Given the uptick in frequency, it is more critical than ever that the industry focus on healthy options that cater to all ages.

Read Now

Remarketing: Supportive or Stalker-esque?

How do consumers feel about the practice of remarketing? How does it impact their perception of the brands who …

Read Now
view all Infographics

Press

view all Blog

Our Authors

Joan Rinaldi

I love finding the unexpected and solving problems in research.

Read Latest Article

Joan Rinaldi

Senior Director, Research Services

Read Latest Article

Sonya Turner

I love finding the story that exists inside every job we do, the thread that ties together.

Read Latest Article

Sonya Turner

Director, Insights

Read Latest Article

Chelsea Gibbons

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Read Latest Article

Chelsea Gibbons

Strategic Director

Read Latest Article

Becky Sarniak

What I love about research is learning about people and what they think. Discovering the reasoning behind behavior and what motivates people to move from a plan of action to action itself.

Read Latest Article

Becky Sarniak

Manager, Moderating Services

Read Latest Article

Mike Steinberg

The most adventurous thing I’ve done is travel via dilapidated boat (it may have been held together by bubblegum) to get up close and personal with giant Hippos guarding their young.

Mike Steinberg

EVP, Business Development

Holly Savage

I love qualitative research for the same reason I love teaching—using creative questions and questioning methods to help elicit innovative thoughts on any subject.

Holly Savage

Senior Director, Client Services

Julia Eisenberg

I love a great story – numbers are nice, but nothing is more compelling than hearing directly from your consumers.

Read Latest Article

Julia Eisenberg

Vice President, Insights

Read Latest Article

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide