Latest from Becky Sarniak
9 types of research bias and how to avoid them
Editor’s Note: This post originally appeared as an article in Quirks’ E-Newsletter. Seasoned research experts know that bias can find its …
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The anatomy of an effective apology
Company missteps can happen for many reasons – negligence, accident, poor decision making, etc. We have seen companies take …
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Putting your ‘Bucks where your mouth is
Starbucks reported a record revenue of $16.4 billion for fiscal year 2014. While many companies make an effort to …
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Are these new logos super or sucky?
A brand may choose to change their logo for many reasons. In 2011, Starbucks changed their logo so that …
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The emotional play
Brands strive to stand out from the crowd, to connect and build long-lasting relationships with consumers. One strategy used …
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Brands tricks are our treats
Warning: Proceed with caution. Your work may suffer due to the distraction. In the spirit of Halloween, we thought …
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The emoticon’s place in online research
Emoticons are graphic depictions of facial expressions that people use in text messaging, emailing, facebooking, instant messaging and more. …
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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy
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