Latest from Becky Sarniak
9 types of research bias and how to avoid them
Editor’s Note: This post originally appeared as an article in Quirks’ E-Newsletter. Seasoned research experts know that bias can find its …
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The anatomy of an effective apology
Company missteps can happen for many reasons – negligence, accident, poor decision making, etc. We have seen companies take …
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Putting your ‘Bucks where your mouth is
Starbucks reported a record revenue of $16.4 billion for fiscal year 2014. While many companies make an effort to …
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Are these new logos super or sucky?
A brand may choose to change their logo for many reasons. In 2011, Starbucks changed their logo so that …
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The emotional play
Brands strive to stand out from the crowd, to connect and build long-lasting relationships with consumers. One strategy used …
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Brands tricks are our treats
Warning: Proceed with caution. Your work may suffer due to the distraction. In the spirit of Halloween, we thought …
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The emoticon’s place in online research
Emoticons are graphic depictions of facial expressions that people use in text messaging, emailing, facebooking, instant messaging and more. …
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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.
, Senior Strategic Planner, Saatchi & Saatchi LA
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