Latest from Julia Eisenberg
Research Pet Peeves: Lackluster Reports
Welcome to 2018 – over 75% of Americans own smart phones, cars will soon drive themselves, and Alexa is …
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Insights from the Corporate Researchers Conference 2017
Last month our team attended The Insights Association Corporate Researchers Conference in Chicago. With its focus on compelling industry …
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No: One Simple Word for Your Best Research Results
We’re all familiar with the common expression “kill two birds with one stone,” and in our society where more …
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No: One Simple Word for Your Best Research Results
Editor’s note: This article was originally published in Quirks. It is written by Julia Eisenberg, Vice President of Insights …
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Uncovering insights from what consumers say and what you see
Editor’s note: This article was originally published in Quirks. The power of smoosh What do we lose when we …
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iModerate Launches (iM)mediate
Recently several members of the team from iModerate and 20|20 had the opportunity to attend the IIEX event. Over …
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Where Would You Eat? Fast-Casual Dining vs. On-Demand Delivery
As the average consumer has become busier than ever, dining out and ordering in have quickly become a new …
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Brand Wars: Fast-Casual Dining vs. On-Demand Delivery
In the quest to capture greater share of wallet (and stomach) from today’s hungry consumers, see how quick-service dining …
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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.
, Manager, Brand Strategy, NRG Energy
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