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Research Pet Peeves: Lackluster Reports
Welcome to 2018 – over 75% of Americans own smart phones, cars will soon drive themselves, and Alexa is …
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Insights from the Corporate Researchers Conference 2017
Last month our team attended The Insights Association Corporate Researchers Conference in Chicago. With its focus on compelling industry …
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What is quick-turn qualitative research?
Think of the last time you purchased a brand-new pair of shoes. How many different stores did you go …
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No: One Simple Word for Your Best Research Results
We’re all familiar with the common expression “kill two birds with one stone,” and in our society where more …
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No: One Simple Word for Your Best Research Results
Editor’s note: This article was originally published in Quirks. It is written by Julia Eisenberg, Vice President of Insights …
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Chart Your Course: Navigating the Research Sea with an ROI Compass
Find out best practices for navigating the research sea by using focused objectives and business ROI as a compass …
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IMODERATE ENHANCES PLATFORM WITH EXPANDED VIDEO CAPABILITIES
DENVER, Colo. (September 26, 2017) – iModerate, a progressive insights agency and division of 20|20 Research, today announced it …
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Reflection on ESOMAR Congress 70th Annual Event
Last week, we had the opportunity to attend and present at ESOMAR Congress 70th annual event in Amsterdam. Strategic …
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iModerate Participates in Service Week 2017
Last week, iModerate participated in its first annual service week with our 20|20 family. During this companywide event, over …
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Best Practices for Quick-Turn Qualitative
Discover how quick-turn qualitative approaches can help you gain the insights needed to answer everyday business questions without compromising …
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Should Netflix Worry About Losing Disney?
We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was …
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Should Netflix Worry About Losing Disney?
DENVER, Colo. (August 10, 2017) – Here at iModerate, we’re huge fans of digital streaming, so when we heard …
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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research
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