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Best reads of 2015

Best reads of 2015

iModerate Author

Dec 11, 2015

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We wanted to share some of our top-10 favorite pieces, musings, and commentary from the past year. So dive in, deepen your knowledge on everything from customer experience to consumer language, get inspired for the year ahead, and have a good laugh along the way. Happy reading!

iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske