We wanted to share some of our top-10 favorite pieces, musings, and commentary from the past year. So dive in, deepen your knowledge on everything from customer experience to consumer language, get inspired for the year ahead, and have a good laugh along the way. Happy reading!
- This TechCrunch article on why big data needs humans to make meaningful connections.
- What qualitative researchers can learn from Brandon Stanton, the founder of Humans of New York.
- Content marketing guru Ann Handley’s tips on developing a strong tone of voice in your own content marketing.
- Get Customer-Obsessed or Be Forgotten from CMO.com.
- This AdAge piece that outlines the differences between taglines and slogans (and challenges us to think: What is your brand’s battlecry?).
- This thought-provoking HBR article on how Tesla, Under Armour, and Sonos fuel growth through a winning combination of tech + branding.
- This fun round-up of some new language (from mic drop to hangry) added to Oxford Dictionaries in 2015.
- How businesses can benefit from co-creation with their customers (and how Apple, Lending Club, and AirBnB are already doing it).
- These 8 Master Strategies for Public Speaking from Fast Company.
- The Top 5 Things CMOs are Too Afraid To Tell You from MediaPost.
- Bonus article: 10 things researchers should be grateful for this holiday season.
