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A Little Introduction…

A Little Introduction…

iModerate Author

Mar 12, 2011

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If I am being honest, when we first decided to blog I was hesitant. But after having my arm twisted a bit, we dove into some planning, and I quickly changed my tune. What did it for me? While the instant fame and celebrity blogger status that was sure to come was enticing, what really changed my mind was the opportunity to get ideas from really smart people out of their heads and into yours.

This blog is a team effort. You’ll hear from for everyone from our project managers to our moderators. All in all, it will give you a chance to get some great insights from people who really know qualitative research. We’re not going to put ourselves in a box though. You’ll see posts about everything from advertising to baseball, and we’ll do our best to not only educate but entertain as well.

And we’re going to rely on you too for some help. Your comments, feedback and post suggestions will make this blog more about you than us, which is the way it should be.

I guess we’re blogging, enjoy!

iModerate Author

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition