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Headed to Amsterdam with some pretty cool glasses

Headed to Amsterdam with some pretty cool glasses

iModerate

Feb 05, 2014

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At the end of 2013 we were selected to present a new product innovation concept at the Insight Innovation Exchange in Amsterdam . Our presentation will center around an app called FoundIt! we’ve been prototyping here in the iModerate Innovation Lab.

One of the great things about working in innovation is the ability to experiment with so many cutting edge technologies. Recently, our chief technologist, Brian Rivera, and myself have been working on consumer shopping and insights apps for Google Glass. And yes, to let you know, Glass is just as cool as you think it would be. One of our first applications is designed to benefit consumers while providing deep and rich insights to marketers.

As part of the journey to Amsterdam later this month, we’re chronicling our adventures in developing for Google Glass. Check out our diary here…








Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition