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Insights to the rescue!

Insights to the rescue!

iModerate Author

Feb 27, 2013

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Here’s the scenerio… Your boss calls down from the top floor and says he needs consumer insight on a design right away. Your team members all look to you, but it’s not like you have a magic feedback tool.

What can you do? What can anyone do?

Check out how Marketer Meg tackles the situation in the second installment of our astonishing power of insights comic strip.

And while you’re at it, take a few minutes to find out how our subscription offering can make you an insight superhero. Enjoy the comic!

issue 2

Miss the first comic strip? No problem, we’ve got you covered.

iModerate Author

The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy