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Insights to the rescue!

Insights to the rescue!

iModerate Author

Feb 27, 2013

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Here’s the scenerio… Your boss calls down from the top floor and says he needs consumer insight on a design right away. Your team members all look to you, but it’s not like you have a magic feedback tool.

What can you do? What can anyone do?

Check out how Marketer Meg tackles the situation in the second installment of our astonishing power of insights comic strip.

And while you’re at it, take a few minutes to find out how our subscription offering can make you an insight superhero. Enjoy the comic!

issue 2

Miss the first comic strip? No problem, we’ve got you covered.

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research