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More research, less resources, no problem: How John Deere gets it done

More research, less resources, no problem: How John Deere gets it done

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iModerate Author

Apr 08, 2014

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Did you miss our webinar with John Deere on April 3? No problem, we’ve got you covered.

To quickly recap, Jessica Kettler, Manager of  Online Research at John Deere, tackled one of the biggest issues facing insights teams and researchers –  how to meet increasing project demand with limited resources. Jessica detailed how she does more with less through strong partnerships, unique approaches and by shifting the paradigm of the research-client relationship. Through examples presented with our very own Jen Drolet, attendees saw  how Deere is able to engage their hard-to-reach audiences and deliver the voice of the customer time and again.

Check out the webinar and learn:

  • The objectives, challenges and successes of a Fortune 100 insights department
  • How to gain efficiencies through partnerships and institutional flexibility
  • Examples of how John Deere is able to deliver timely insights to its constituents

iModerate Author

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Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide