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My Top Four Funniest Market Research Videos

My Top Four Funniest Market Research Videos

iModerate Author

Jul 25, 2011

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I love videos, especially ones that depict what I do for a living in a humorous way. As with everything, people have a pre-conceived notion about market research. Admittedly, I did as well before I started living and breathing this world. What are these pre-conceived notions? Mostly, people think that those behind the research are boring, dull and even nerdy. But, it’s not true. Market researchers can (and do) laugh at ourselves just as much as the next person. In this industry, we all appreciate the humorous side of our business – whether it’s poking fun at focus groups or laughing about the outcomes that market research can uncover – we all love a good laugh!

Here are a few of my favorite market research videos. You may have seen some of them before, but they are still good for a laugh. Enjoy!

A funny take on focus groups for Snickers candy bars.

Two researchers debate whether to use qualitative or quantitative research in their new study.

A depiction of a focus group in the stone age and the outcome of the session.

A funny look at the RFP.

 

 

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research