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Qualitative Techniques and Approaches that Break Down Consumer Barriers

Qualitative Techniques and Approaches that Break Down Consumer Barriers

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iModerate Author

Apr 03, 2012

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In the world of qualitative research, we all know how difficult it can be to get people to express their motivations, reasoning and emotional connections. So how do we get deeper and unlock the consumer psyche? We have some ideas…

Check out our 20-minute presentation entitled, Why the Deepest Insights Play Hard to Get to find out about some of the newer, more creative projective techniques, enabling techniques and custom approaches. You’ll get the scoop on some things you can apply to your research, and get an understanding of why these techniques work, how to implement them and their pros and cons.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition