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Remarketing: Supportive or Stalker-esque?

Remarketing: Supportive or Stalker-esque?

iModerate Author

Aug 17, 2015

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The fact that we are all being followed online is not lost on most consumers. Remarketing or retargeting is something we all encounter. For those of us that spend a significant time online we know the scenario all too well….

You’re checking out some new sneakers for the fall at Ineednewsneakers.com, find a pair you love, are interrupted by your boss, and move on to search the web for the latest news about a new client.  Then it appears, almost magically, your sneaker on webpage after webpage in the form of an ad.

The practice of remarketing is on the rise, with advocates touting its effectiveness and low price tag. But at what cost? We wanted to know more about how consumers feel about this practice and the brands who employ it. Do they want them to stop? Do they find it helpful? Do they even notice? So we asked the question. Check out the infographic to see what we found.

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iModerate Author

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA