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The Rise of Fast-Casual Restaurants

The Rise of Fast-Casual Restaurants

Chelsea Gibbons

Feb 27, 2017

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As family schedules have become more hectic, with both parents often working long hours and children engaged in a variety of extracurricular activities, dining out has become the new norm. Fast-casual restaurants in particular have grown along with this need, emerging as an option that offers convenience for busy families.

To learn more about this restaurant segment and how families – moms in particular – see it meeting their needs, the team at iModerate conducted individual chats with 25 moms nationwide, all of whom have children under the age of 18.

Our findings?  Fast-casual restaurants fit the bill but still have opportunities to offer a larger variety of healthy options, as well as choices that cater to kids of all ages.

Check out our infographic to learn more.

Chelsea Gibbons

Strategic Director

I explore by getting lost, which I manage to do on a regular basis. I have been told by multiple people that they would not be my partner on “Amazing Race,” because my sense of direction is so poor.

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide