As family schedules have become more hectic, with both parents often working long hours and children engaged in a variety of extracurricular activities, dining out has become the new norm. Fast-casual restaurants in particular have grown along with this need, emerging as an option that offers convenience for busy families.
To learn more about this restaurant segment and how families – moms in particular – see it meeting their needs, the team at iModerate conducted individual chats with 25 moms nationwide, all of whom have children under the age of 18.
Our findings? Fast-casual restaurants fit the bill but still have opportunities to offer a larger variety of healthy options, as well as choices that cater to kids of all ages.
Check out our infographic to learn more.