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Viral Video Madness

Viral Video Madness

iModerate Author

Mar 20, 2012

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Final Update: We have a champion by a nose, literally a single vote separated Dollar Shave Club and Fun Theory. And the winner is… Fun Theory! We want to thank everyone for getting on and voting. You made this a Viral Madness to remember. We all had a great time putting this together and seeing which video was chosen the best viral marketing video ever.

We here at iModerate caught a case of ‘March Madness’ over the weekend and decided to do our own version of the Sweet 16. Being that we absolutely love great marketing projects, we felt that a ‘Sweet 16’ of the best viral marketing videos was appropriate for this time of year, because nothing encompasses madness better than a video that has gone viral. Selections were made by using our patented high-tech algorithm (i.e. doing a little Google research) to determine the 16 best viral marketing videos in the history of ever! (Ok, that’s subjective, but we like them a lot) Now that we have collected these viral gems the rest is up to you! The rules are simple – click on the match-up to vote for the best viral marketing video. The video with the most votes moves on to the next round. We expect to see some upsets on our way to crowning a champion, so get voting to make sure your favorite is crowned king!

CHAMPION-FUN THEORY

iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research