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Why Netflix dominates the streaming space

Why Netflix dominates the streaming space

iModerate Author

Jul 01, 2015

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We recently partnered with Luminoso to understand consumer perceptions of three different streaming services – Amazon Prime, Hulu, and Netflix. It’s hard to believe that it was a mere eight years ago that Netflix introduced us to streaming in 2007[1], to be followed by Hulu in 2008[2]. Since then, streaming has gone from being entirely supplementary to cable and satellite TV to something that consumers think has the potential to replace the entertainment mainstays altogether.

Check out the full report to understand Netflix’s dominance and the new set of language consumers have created to discuss the brand, Hulu’s niche in the market despite it’s singular, yet powerful, Achilles heel, and Amazon Prime’s perceptions and potential.

Additionally, take a look at the press the report has received in Adweek and USA Today.

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[1] https://pr.netflix.com/WebClient/loginPageSalesNetWorksAction.do?contentGroupId=10477

[2] http://www.hulu.com/about

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iModerate Author

Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide