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Remarketing: Supportive or Stalker-esque?

iModerate

Aug 14, 2015

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How do consumers feel about the practice of remarketing? How does it impact their perception of the brands who take part?

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy