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4 lessons that nonprofits can teach entrepreneurs – article in Entrepreneur

4 lessons that nonprofits can teach entrepreneurs – article in Entrepreneur

iModerate

Jun 22, 2015

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There’s no better model than nonprofits for learning how to cultivate passionate and loyal “customers.” Nonprofits are masters of engagement, often finding creative ways to do more with less. They also know how to spur their constituents to action, grow their support base and maintain those supporters for life.

Whether you’re selling tacos or technology, your business may have more in common with nonprofits than you realize. How can nonprofits make your business better? Read the article and learn four lessons about marketing your product.

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske