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4 lessons that nonprofits can teach entrepreneurs – article in Entrepreneur

4 lessons that nonprofits can teach entrepreneurs – article in Entrepreneur

iModerate

Jun 22, 2015

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There’s no better model than nonprofits for learning how to cultivate passionate and loyal “customers.” Nonprofits are masters of engagement, often finding creative ways to do more with less. They also know how to spur their constituents to action, grow their support base and maintain those supporters for life.

Whether you’re selling tacos or technology, your business may have more in common with nonprofits than you realize. How can nonprofits make your business better? Read the article and learn four lessons about marketing your product.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition