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4 tips to supersize dads’ in-store spend – featured in MediaPost

4 tips to supersize dads’ in-store spend – featured in MediaPost

iModerate Author

Nov 09, 2015

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Historically, marketers have explicitly tried to tempt moms in store. But brands have stepped up their ‘dadvertising,’ and for good reason – a new Y&R study found that 80% of millennial dads claim shared or primary shopping responsibility. With dad spending more and more time between the aisles shopping for his family, what can brands do to increase his in-store spend, particularly when he’s shopping for his kids? We recently conducted an extensive qualitative study to see how brands and retailers could bolster these impulse buys.

Check out the MediaPost article for 4 tips to supersizing dads’ in-store spend.

iModerate Author

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association