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Alert! – April 2007

Alert! – April 2007

iModWPAdmin

Apr 23, 2007

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Improving the Respondent Experience through Innovation

[excerpt] Involving consumers in various aspects of marketing, advertising and product development is now an important undertaking for many companies. To that end, everyday customers are wearing a variety of hats – that of consultant, innovator and creator just to name a few. The game has changed, and so to have our expectations.

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere