Nov 09, 2015
Findings from our recent Brand Wars study were featured on The Packer, the leading source for produce industry news. Check out the article to read about how Whole Foods is trying to differentiate itself against its growing competition, and the brand’s ongoing struggle to drop its pricey perception.
By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
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