Nov 09, 2015
Findings from our recent Brand Wars study were featured on The Packer, the leading source for produce industry news. Check out the article to read about how Whole Foods is trying to differentiate itself against its growing competition, and the brand’s ongoing struggle to drop its pricey perception.
iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.
, Senior Strategic Planner, Saatchi & Saatchi LA
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