Nov 09, 2015
Findings from our recent Brand Wars study were featured on The Packer, the leading source for produce industry news. Check out the article to read about how Whole Foods is trying to differentiate itself against its growing competition, and the brand’s ongoing struggle to drop its pricey perception.
Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.
, Manager, Shopper Insights & Category Development, Abbott Nutrition
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