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Campaigns and Elections – September 2006

Campaigns and Elections – September 2006

iModWPAdmin

Sep 23, 2006

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Is Online Polling: A) Representative B) Accurate C) Efficient D) Don’t Know Yet

[excerpt] “Online surveys are very static,” said Adam Rossow, Director of Marketing and Communications. “There’s no interactivity. This is providing an outlet so people’s real thought and feelings and emotions can be heard.”

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iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association