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Campaigns and Elections – September 2006

Campaigns and Elections – September 2006

iModWPAdmin

Sep 23, 2006

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Is Online Polling: A) Representative B) Accurate C) Efficient D) Don’t Know Yet

[excerpt] “Online surveys are very static,” said Adam Rossow, Director of Marketing and Communications. “There’s no interactivity. This is providing an outlet so people’s real thought and feelings and emotions can be heard.”

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The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research