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‘Checking your blindspots’ featured in GreenBook

‘Checking your blindspots’ featured in GreenBook

iModerate

Apr 20, 2015

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GreenBook recently featured ‘Checking your blind spots: Take a look at the “aren’ts,”‘ an article written by iModerate’s Will Pirkey, on their website. This article challenges brands to look beyond their target audience and learn from consumers who aren’t buying their products and services – the “aren’ts” – and provides four benefits to doing so.

Read the article here >>>

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA