Aug 23, 2010
[excerpt] BeveragePulse.com study by Concept Catalysts and iModerate Research Technologies found that 94% of Americans are concerned about the long-term effects that their packaged beverage purchases and consumption have on the environment. The free study also shows that recycling was cited frequently (45%) as the most important environmental concern for packaged beverages.
By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske
©2016 iModerate. All rights reserved.