ColoradoBiz – August 2007

ColoradoBiz – August 2007


Aug 23, 2007

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Tech Start-Up of the Month – iModerate LLC

[excerpt] “When we were conducting online surveys… we found that we weren’t getting enough information from the respondent,” Rossow said. “So we set out to develop a new methodology.”

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By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske