Feb 20, 2015
A recent Entrepreneur article, ‘7 Ways to Set Your Twitter Feed on Fire’ features research conducted by iModerate and Chadwick Martin Bailey on how social media engagement impacts the purchase behavior and recommendations of consumers.
The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research
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