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Geekwire article on movies featuring iModerate

Geekwire article on movies featuring iModerate

iModerate

Sep 30, 2014

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Our culture of ‘like’ means there’s no time left to hate 

This piece builds off of iModerate’s research on declining attendance at the movie theater; in particular, the finding that consumers view the lack of risk associated with streaming entertainment as a key motivator to stay home instead of spring for a ticket to a movie that they may not even enjoy. The author explains that we’re a “society shifting from ‘Let’s see how we like it’ to ‘We already know we will,'” and points to the fact that we’re constantly checking reviews to prevent experiencing uncertainty.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition