Our culture of ‘like’ means there’s no time left to hate
This piece builds off of iModerate’s research on declining attendance at the movie theater; in particular, the finding that consumers view the lack of risk associated with streaming entertainment as a key motivator to stay home instead of spring for a ticket to a movie that they may not even enjoy. The author explains that we’re a “society shifting from ‘Let’s see how we like it’ to ‘We already know we will,'” and points to the fact that we’re constantly checking reviews to prevent experiencing uncertainty.
