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Got Customer Commentary? – featured in Target Marketing

Got Customer Commentary? – featured in Target Marketing

iModerate

Dec 02, 2015

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The crusade to optimize customer experience is one that all organizations are waging — and for good reason. The success equation for anyone doing business today demands customer-centricity. Just look at the “Customers 2020” report that shows customer experience will overtake price and product as the key brand differentiator by 2020. That crystallizing fact puts the need to optimize the customer experience — namely making sure that every experience with your brand matters — atop the CMO’s 10 commandments.

How can you take advantage of the vast amount of customer commentary at your fingertips and leverage it to improve your customers’ experiences?

Check out the article here >>>

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition