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Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

Here’s why consumers love Netflix more than Amazon and Hulu – article in Adweek

iModerate

Jun 29, 2015

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iModerate’s research on consumer perceptions of Netflix, Hulu, and Amazon’s streaming services was featured in a recent article in Adweek. Check out the article to learn what makes Netflix so appealing, and where the other two streaming services have opportunities to improve.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service