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Home improvement retailing features iModerate’s consumer confidence findings

Home improvement retailing features iModerate’s consumer confidence findings

iModerate

Oct 06, 2014

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Home Improvement Retailing, a premier source for home improvement news in Canada, featured findings from our third quarter Consumer Confidence Report, Reading between the Numbers: Consumer Confidence from the Consumer’s Point of View, in its news column this morning. The article speaks to our findings in relation to the drop in Consumer Confidence, highlighting the fact that although consumers are feeling somewhat more stable when it comes to their finances, this sentiment does not translate into willingness to make purchases.

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Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition