Home improvement retailing features iModerate’s consumer confidence findings

Home improvement retailing features iModerate’s consumer confidence findings


Oct 06, 2014

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Home Improvement Retailing, a premier source for home improvement news in Canada, featured findings from our third quarter Consumer Confidence Report, Reading between the Numbers: Consumer Confidence from the Consumer’s Point of View, in its news column this morning. The article speaks to our findings in relation to the drop in Consumer Confidence, highlighting the fact that although consumers are feeling somewhat more stable when it comes to their finances, this sentiment does not translate into willingness to make purchases.

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Our research work with iModerate over the past several years has developed into a true partnership. Their unique fusion of both qualitative and quantitative methodologies in a single study has offered new insights into key topics and markets of interest for our organization, which in turn, we are able to quickly turn into action steps. They are flexible, responsive, and extremely engaged in the entire project process, from conception and design to final data processing and delivery. They have even gone above and beyond by volunteering their time, resources, and expertise to assist with a special target market project on women. iModerate has their finger on the pulse of the research industry and consistently provides creative suggestions and solutions to enhance our current work. This ultimately allows us to provide our leadership with the strategic insights and opportunities that helps us to advance the common good.

Kristin Thomsen, Manager, Market Research, United Way Worldwide