iModerate will be hosting a Greenbook webinar with John Deere On April 3 at 2:00 pm EST, entitled “More Research, Less Resources, No Problem: How John Deere Gets it Done. Register Here.
Greenbook Webinar
iModerate Author
Mar 07, 2013
The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.
, VP, C&R Research