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iModerate Announces New Foreign Language Capabilities

iModerate Announces New Foreign Language Capabilities

iModWPAdmin

Jan 27, 2010

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Denver, Colorado (January 27, 2010) – iModerate Research Technologies, a leading online qualitative research firm, announced its new global language capabilities today.

The ability to conduct online qualitative research in any language was born out of a compelling need from their clients who offer products and services around the world. With the launch of their latest software, iModerate can now administer its online, one-on-one, qualitative discussions in any dialect. This capability stretches across both their hybrid solution, Research>iMpact, and their stand-alone qualitative solution, Optimum!nsight.

“In order to service our clients’ worldwide initiatives we had to overcome the language barrier, said Carl Rossow, co-founder of iModerate. “Now that our moderators can carry out conversations across the globe there is nothing holding us back from gathering insight from any audience.”

About iModerate Research Technologies
iModerate Research Technologies listens, connects and digs deeper with consumers online to provide the research story organizations need to win in the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms and prominent organizations strengthen their research results. Focused on providing customized qualitative solutions, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado. For more information please visit www.imoderate.com.

Our relationship with iModerate has enabled us to quickly and efficiently seek the voice of the consumer or customer, and incorporate it into our business decisions, allowing us to become smarter and faster to market. The team iModerate is, in essence, a virtual extension of the Abbott research team – from them, I know that when I pick up the phone and call, on the other end will be someone who understands my business, knows my target consumer, and will always deliver high quality results.

Kristen McLane, Manager, Shopper Insights & Category Development, Abbott Nutrition