iModerate partners with Luminoso to help companies take the next step in consumer understanding

Firms work together to power iModerate products – (iM)merse™ and (iM)merge™


Nov 19, 2014

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DENVER, CO—November 19, 2014—iModerate, a leading qualitative research firm, today announced a partnership with Luminoso, an innovative, rapidly growing enterprise feedback management company born out of the MIT Media Lab. Recognizing the growing importance for companies to be constantly attuned to what their customers are saying, the two firms have joined forces to allow iModerate to more efficiently and effectively distill and report consumer insights.

Luminoso’s enterprise solution, which accurately organizes and interprets scores of rich consumer feedback, will be an integral part of iModerate’s newest offerings: (iM)merse Longitudinal and (iM)merge Analytics. (iM)merse, formerly known as Qual Tracker, is a strategic longitudinal qualitative approach in which iModerate conducts hundreds of one-on-one conversations with consumers on a monthly basis, allowing clients to keep a finger on the pulse of their target audience, identify trends and achieve foresight. Luminoso provides an invaluable interpretive dimension to (iM)merse, honing in on difficult-to-discern themes, insights, and early warning signals.

(iM)merge helps synthesize and make sense of consumer commentary in arenas ranging from customer service to research. With the aid of Luminoso’s intuitive and self-activated learning and listening methodology, iModerate can report on the main themes and supporting context which bubble up from massive amounts of text-based feedback. (iM)merge gives clients a focused lens through which to understand a tremendous amount of commentary.

“As we work to pioneer qualitative research at scale, Luminoso is an invaluable resource,” said David Howlett, iModerate’s Senior Vice President of Innovation. “This partnership provides the assurance that we will continue to provide the depth of insight that we do now as we begin to reach out to exponentially larger groups of consumers. No matter how large the volume of text, we’ll be able to find the needle in the haystack, hone in on it, and fuse it with our consumer conversations to better understand the context, nuances and sentiment behind the insights we’re uncovering.”

iModerate’s one-on-one conversations are more complex than other forms of qualitative consumer data such as tweets or consumer reviews. To that end, the partnership will enable Luminoso’s engine to grow even smarter and more accurate. While Luminoso has proven its value through projects such as One Stadium as well as in the market research sphere, its capabilities will grow deeper with the focused, robust set of qualitative data from iModerate’s conversations.

“Working with iModerate enables us to create even more disruption in this dynamic field,” said Dr. Catherine Havasi, CEO and Co-Founder of Luminoso. “iModerate’s superb consumer feedback, and Luminoso’s ability to analyze it, are rooted in our deep cognitive understanding of consumers’ thought processes and language patterns. There is no doubt that the wealth of unstructured text in the market research field presents an enormous opportunity for our EFM solution.”


About iModerate

iModerate bridges the communication gap between companies and consumers through individual conversations, yielding decision-driving context that increases revenue, profitability and ROI. Founded in 2004 and headquartered in Denver, CO, iModerate is known for its expertise in the American Consumer and for pioneering and championing the online one-on-one. With a proprietary cognitive framework, and 10 years of experience rooted in how individuals think and behave, iModerate helps organizations in a wide variety of sectors get past their data sets, establish customer intimacy and obtain real insight—the kind that tells you why things are happening and what action to take. For more information, please visit www.imoderate.com.


About Luminoso

Luminoso is an enterprise software company that empowers their clients to understand, measure and act on large amounts of consumer feedback that is generated across multiple channels. Luminoso enables Fortune 1000 companies to tap into customer experience, fine-tune marketing strategy, elevate customer service and evolve product offerings. Our multi-lingual capabilities give global companies the ability to understand their customers worldwide. The intuitive, easy to use nature of the Dashboard, paired with the core technology’s unrivaled ability to understand human language, makes it essential for efficient and impactful text analytics. Customers include: Autodesk, Intel, General Mills, MarketCast, REI, Scotts, and SONY. For more information visit www.luminoso.com.

iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA