With intimacy becoming the new buzz word in the industry, I believe it is important to step back and think about not only the opportunities we have to promote closer relationships, but also the barriers in front of us by way of past and current practices. That is the thing with buzzwords: they sound great as ideas, but too often reality makes turning those ideas into action difficult. If we are to achieve greater intimacy in our research and with our consumers, then we need to start by thinking about what changes and new innovations are necessary.
iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.
, Manager of Online Research, John Deere