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Inside View – September 2007

Inside View – September 2007

iModWPAdmin

Sep 23, 2007

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Hybrid: What Does it Mean to Market Research

[excerpt] The sessions occur in an “instant messesnger” type environment, and help clients complete the research story by adding qualitative insight to quantitative data. iModerate, and online research technology firm, created this innovative qualitative add-on.

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iModerate’s online qualitative interviews have been enormously helpful to us during the concept testing phase of research. iModerate provides us with invaluable feedback from a nationally representative group of Americans within a very short time frame. Not only do we get this data quickly, but it is also high quality. iModerate’s moderators are skilled at asking questions that yield useful responses. iModerate reports provide information that’s more than interesting, it’s actionable.

Sara Bamossy, Senior Strategic Planner, Saatchi & Saatchi LA