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Joel Benenson, Co-Founder of iModerate, to Speak at the ARF Industry Leader Forum

Joel Benenson, Co-Founder of iModerate, to Speak at the ARF Industry Leader Forum

iModWPAdmin

Oct 20, 2008

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Denver, CO. (October 20, 2008) – Joel Benenson, co-founder of iModerate, will be speaking at the ARF Industry Leader Forum, entitled “Transforming Research. Are you Listening?” This meeting of industry leaders will take place on October 29th, 2008 at the New York Athletic Club in New York City.

Joel will be talking about his experiences in the political and corporate arena. Specifically, he will give his take on various research methods and the importance of insight in these competitive environments. Additionally, iModerate is sponsoring the event and will have a tabletop exhibit on site. Attendees are encouraged to visit our table to discuss the conference topic and learn about iModerate.

This one-day event will examine how the insights garnered from online conversations about brands, companies, products and services are expanding the role of research beyond measurement and testing, and inspiring a new vision for market research. The symposium was born out of a meeting earlier in the year where industry thought leaders broached the subject of organic consumer online conversations. In addition to Joel’s lunchtime address, the day will include a keynote speech from Kim Dedeker of P&G, case histories delivered by General Mills, Sony and Unilever; and breakout sessions focused on the how to leverage listening to build your brand. Specific topics include:

  • How to listen
  • How to be sure that what you are hearing can be acted upon with confidence
  • How to measure the impact of the action you take based on your listening insights.

About iModerate Research Technologies
iModerate Research technologies is the only research company providing live, online, one-on-one solutions to the marketplace. Years of research and development by veteran field experts, as well as analytical specialists, produced the concept, methodology and software that have allowed iModerate to help Fortune 500 companies, large and boutique research firms, and prominent organizations strengthen their research results. Focused on providing enhanced research to enable clients to make smarter decisions and develop stronger marketing, branding and advertising initiatives, iModerate is broadening online research capabilities by delivering essential qualitative insight. iModerate is based in Denver, Colorado.

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske