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Lessons Learned from Reebok|CrossFit Facebook Fans

Lessons Learned from Reebok|CrossFit Facebook Fans

iModerate Author

Oct 26, 2012

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Going to the Market Research Event in Boca Raton? If so, we would love for you to join us for our presentation with JD Pike, Director of Consumer/Business Insights Group at Reebok, at 2:45 on 11/13. The presentation will focus on the dedicated and enthusiastic fan involvement on the Reebok|CrossFit Facebook page and the impact this has had on the brand.

With this devoted community thriving, the burning research question for Reebok is: how can they ignite that type of passion with a broader audience in a more commercial way? Our session will take you through the early stages of Reebok’s quest to uncover the Reebok|CrossFit fans’ motivations and reasoning behind their involvement. You’ll see firsthand how Reebok was able to use their Facebook page as a launching pad to conduct in-depth qualitative research outside of the social space, while maintaining the engaging experience these fans expect.

While you’re there, stop by our booth, #306, to learn about our solution and see how we can help make you an insight superhero.

Not registered yet? Get 25% off conference registration with this code GRPWEL when you register.

iModerate Author

By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.

Angela Knittle, Market Research Manager, Penske