Mar 23, 2006
[excerpt] As online research builds momentum as the most popular type of marketing research today, instant messaging (IM) is picking up a following of its own within the online research community.
iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.
, Director of Marketing Research, Consumer Electronics Association
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