MediaPost – August 2010

MediaPost – August 2010


Aug 23, 2010

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Study Shows Consumer Spending Patterns Still in Flux Across Product Categories

[excerpt] Having weathered the recession, people are still wary about spending in the future. And while much is still uncertain, marketers who want to be successful in the post-recession era should begin figuring out what the “new normal” is going to be.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service