New Creating Consumer Intimacy in a Big Data World
An overreliance on Big Data has the potential to create a false sense of security, a dangerous confidence that consumer intimacy resides in a data stream.
iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11., Partnership for Public Service