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National Journal – March 2012

National Journal – March 2012

iModerate Author

Mar 08, 2012

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New Tool for Pollsters and Researchers

[excerpt] Online research respondents don’t always accurately represent their voting histories. But a new tool called Voter Insider aims to fix that.

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iModerate Author

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service