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TechNewsGadget – January 2012

TechNewsGadget – January 2012

iModerate Author

Jan 06, 2012

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New Study Reports Nearly 1 in 5 People Made a Purchase After Scanning a QR Code

[excerpt] A recent Consumer Pulse study of over 1,200 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey (CMB) and iModerate Research Technologies, looked at how people are using QR codes and what they’re looking for when they scan.

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iModerate Author

iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.

Tara Hutton, Director of Marketing Research, Consumer Electronics Association