Plural Generation Represents New Challenges for Marketers
[excerpt] Less focused on materialistic goals, iModerate’s findings suggest that Plurals are varied in their ambitions and patient in their pursuit of them.
iModerate does an excellent job with the qualitative. I am continually impressed with the discussion guides they put together, with the data output, and the reports they provide…it is an excellent deliverable. And our members over the years have provided me and others in the department with specific feedback, saying just how rich and how useful the information is.
, Director of Marketing Research, Consumer Electronics Association