Plural Generation Represents New Challenges for Marketers
[excerpt] Less focused on materialistic goals, iModerate’s findings suggest that Plurals are varied in their ambitions and patient in their pursuit of them.
By engaging an experienced firm such as iModerate, whose business is qualitative research, you get online delivery of depth interviews by experienced researchers – both during the interviews and for the analysis. iModerate does not simply understand our business questions, but they work to scope discussion guides to advance both the narrow business question and the larger context of the experience, helping us advance marketing and business objectives with their findings well beyond the immediate need.
, Market Research Manager, Penske