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Pittsburgh Post-Gazette – January 2011

Pittsburgh Post-Gazette – January 2011

iModWPAdmin

Jan 23, 2011

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Do e-books pack same punch as print ones?

[excerpt] The iModerate study reported that readers’ biggest gripe with the digital book world is its limits on electronic sharing. “Respondents love passing along books they enjoyed to friends and family, and find it frustrating or disappointing that they cannot easily continue this ritual with e-books,” the company reported.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service