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Progressive Grocer – August 2012

Progressive Grocer – August 2012

iModerate Author

Aug 09, 2012

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Consumers Fuzzy on Fortified, Functional Foods

[excerpt] A qualitative study conducted by Denver, Colo.-based iModerate Research Technologies investigates consumers’ perceptions about two nutritious food groups: functional foods that contain natural health benefits such as antioxidants in blueberries, and fortified foods like pastas that contain calcium and vitamins.

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iModerate Author

iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service