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Quirks – July 2008

Quirks – July 2008

iModWPAdmin

Jul 23, 2008

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Navigating the Online Qualitative Landscape

[excerpt] Over the past decade, a number of methods and solutions have emerged that marry qualitative with the online space, creating an ever expanding array of options to meet researchers’ needs.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service