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Quirks – October 2009

Quirks – October 2009

iModWPAdmin

Oct 23, 2009

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Transform your tracking studies: Take them off auto pilot to increase their impact and ROI

[excerpt] Tracking studies should merge with other forms of research to provide greater depth. For example, intercepting respondents in the middle or at the conclusion of a study for an interactive chat session (such as through iModerate, which I have used) can provide more depth on targeted subgroups of interest.

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iModerate’s research process and knowledgeable personnel assist us in gaining an in-depth understanding of the research topic at hand. We have been impressed with the quality of reporting and insights generated by the iModerate team.

Jessica Kettler, Manager of Online Research, John Deere