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Research Business Report – March 2006

Research Business Report – March 2006

iModWPAdmin

Mar 23, 2006

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Live IM Delivers Qual Insights to Online Surveys

[excerpt] iModerate is geared to personally probe and dive deep into the feelings, emotions and drivers of a random selection of the survey respondents. Furthermore, it can reach the elusive teenage and student audiences, particularly heavy users of instant messaging.

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The insights I received from iModerate really brought our NPS program to life. While it was always highly-visible and important to key stakeholders it did not resonate as well with the majority of employees. The iModerate piece rounded out the NPS program and brought it to a place where it is now more valued, transparent and salient across the organization. Having the consumer’s voice and that context has helped us build business cases and impact operations in a way that has led to great success.

Adriana Smith, Manager, Brand Strategy, NRG Energy