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Security Hive article on the smart home featuring iModerate

Security Hive article on the smart home featuring iModerate

iModerate

Oct 31, 2014

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This piece in Security Hive highlights our research report on the smart home, discussing the perceived benefits and drawbacks of the emerging technology from the consumer’s point of view as well as implications for brands in related industries.

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iModerate allowed us to not only connect with this hard-to-reach audience but to get a deeper understanding of their feelings on the subject of public service. iModerate promised at the outset to expand and clarify the quantitative findings in a way traditional online survey research has previously been unable to, and they delivered on this claim. As a result, we were able to expose the emotions shaping the perceptions of the class of 9/11.

Marc Porter Magee, Partnership for Public Service