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Survey Magazine – April 2012

Survey Magazine – April 2012

iModerate Author

Apr 23, 2012

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Technology and the Changing World of Research Design

[excerpt] In the end, you can come up with the most insightful study in the world, but if it doesn’t mesh with the user’s technology and display exactly the way you want it, how effective is it?

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iModerate Author

The results we received from the iModerate one-on-one, in-depth conversations were much more enlightening than what we typically garner from open-ended verbatim responses. The live moderator offers us the ability and flexibility to probe deeper on certain points, enabling us to get stronger, less vague information. That unique capability has proved extremely valuable to us, and has made this IM-based platform an integral part of our research toolbox.

Colleen Hepner, VP, C&R Research